From a woman’s perspective…
Today’s woman is more then just a wife, mother, single mom or just single; you’re either working full-time, part-time, making dinners, after school functions, play dates, paying bills, and the list goes on. And for the most part, we just do it without even thinking about it. It comes natural for most.
Ok, so life is going on, and we’re going about our everyday routine when something happens to the car. Oh crap, now what do I do??? I don’t know about you, but this doesn’t come natural for me, and you’re probably nodding your head in agreement. If you have a family member or friend that is automotive savvy, well you’re very fortunate. Being in the automotive business, I see a lot of women coming into the shop that are basically ‘on their own’. This can be very scary for some because, let’s face it, who hasn’t heard the phrase, ‘they’re going to try and sell me something I don’t need’, or ‘I’m a woman, so I won’t know whether I need the service or not’. And I’m going to admit something to you all…I used to be one of those people. The idea of going into an auto repair shop scared me to death! I was at their mercy; they could say I need brakes, rotors, flushes, etc., and I would have to take their word for it.
What do you do, right? Well, as boring as this may sound, read the owner’s manual for your car. You don’t have to memorize it, just read it through so you will know that you read about that ‘thingy’ somewhere. :) Just get yourself familiar with the words like oil, oil pan, oil filter, air filter, AC filter, transmission, radiator, etc.
An important section in the manual tells you exactly what should be inspected, changed, or replaced at a certain number of miles (usually in a chart form). Make a copy of it and keep it in your purse or some place handy in the car. Compare the mileage on your odometer with the chart. If you have 30,000 miles on your odometer, before going into the auto repair shop, look at the chart & see what needs to be serviced at 30,000 miles. When you’re at the shop, if the service advisor suggests a service that is not on your chart for that particular mileage, you can tell him/her with confidence that it doesn’t have to be done until (you can state the mileage service is required). This may sound like a lot of work, but until you find a shop you trust, it is wise to know your car and when services are required. Let me rephrase that last sentence; it is always a good idea to be educated about your car anyway. But when you finally find that auto repair shop you can trust, how sweet it is! :)
Now say something happens to your car that is not a routine service, and something is really wrong with your car – what do you do? Hopefully at this point you have found a trusted shop, but if not, and you don’t have anybody to consult with, go to the internet and search for auto repair shops. Yelp is a great site to search for just about anything. The reason this site is used so much is because the Yelp community write reviews on their experience, good or bad, from a restaurant, shop, etc. that they visited.
From what I observe at Micro Import Service, trust is by far the most important factor to the female customer, and convenience is secondary. What do you think?